Sunday, 19 September 2010

fashion is made to become unfashionable...

Continuing our coverage of last week’s PFF, the next event L had the pleasure of attending was Fifteen Minutes – The Rise of the Fashion Blog. Styled by X-press’s own fashion editor and fashion blogger Emma Bergmeier, the show’s aim was to celebrate the new voices in media and just how influential some of us bloggers have become.

Photobucket The Velvet Bow, Neon Blond and Girl Friday all eagerly anticipating the show

L was delighted to be joined with fellow bloggers Girl Friday and Neon Blond, unfortunately due to a miscommunication as to which end of Wellington St Fashion Paramount was on they scooted in just in time. Fortunately they were all seated next to The Velvet Bow, except for Girl Friday... Luckily though L managed to ‘procure’ another front row seat! Allowing Girl Friday to be seated with the rest of the group! And this time L had the hang of taking photos. 

The front row was filled with fashion bloggers and there was certainly a lot more ‘buzzing’ before the show. Although the idea behind the event was wonderful, L found that at best the message was confused, lost. Regrettably there was very little mention of West Australian bloggers, save for three highlighted by a 40 second slideshow. Apart from that the only other indication that this show was homage to the fashion blogger was a short documentary featuring international bloggers.

Over all L thoroughly enjoyed the parade and loved the looks put together however she and I like many other WA bloggers were disappointed with the lack of focus on the locals.

Billie & Rose, Merge, Planet Clothing, Pigeonhole and Zara Bryson all sent their funky wears down the runway, styled and inspired by street-fashion.

Guest were treated to a surprise once the boutiques were over with their showcases, the lights went down and out came some astounding designs by Roxana Zamani, winner of Fashion TV’s 2010 Online Designer Award.

Her designs we’re bizarre to say the least... bizarre but beautiful. Stunningly simple calico type fabrics almost paged together like books. Beautiful caged capes that from behind gave the illusion of wings and a magnificent high, high, high collared jacket that encaged the model nearly to her eyes.

Photobucket Girl Friday and Perth Fashionista rifling through the goodie bags 

After the show L caught up with the girls for gossip and 'bubbles' and for the one of the first times of the festival managed to snap a whole outfit snap!

She wore and magnificent dress from State of Georgia and her Jeffrey Campbell Chari Clogs. We are truly in love with this dress.


  1. and i loveloveLOVED your dress!! lucky scoring a seat in the front row!


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